How To Write A "how-to" Folio
Today, there are hundreds of enterprising men and women who write simple research papers (known in the mail order trade as FOLIOS) and sell them by mail. In the pages that follow, you'll be shown how you can do the same. You'll be shown how to select a subject, how to research it, how to write it, how to get it printed, and how to sell it.
There are four ways to sell it. If you are new to folio selling, You'll be shown which of the four ways would be the best for you. Read what follows very carefully and very thoughtfully. THERE ARE NO CATCHES. EXACTLY WHAT IS A FOLIO?
A folio can be called a booklet, a pamphlet, a report, a newsletter, a guide, an instruction manual, a plan, a manuscript, etc. etc. A folio is simply an easy-to-understand manual which shows the reader "How To" do something that he does not already know how to do. Most folios show the reader...
* How to start or expand a hobby
* How to develop new abilities or qualities
* How to start a new business or expand an old one
* How to prepare for a new career
* How to make or save money
* How to spend leisure time.
A well written folio is authoritative, factual, and helpful. It should be written in simple, easily understood language. It can be anything from a brief two-page mimeographed report to a professionally printed book bound in hardback cover. People who purchase folios by mail are interested in the information they contain. Seldom do they care what brand of paper the information is printed on.
WHAT KIND OF FOLIOS ARE NOW BEING SOLD BY MAIL?
Pick up almost any magazine at a newsstand that carries classified advertising and you will find ads written by people who are selling their folios by mail. Here are sample ads from magazines lying here on my desk.
"Be secure, confident, successful! Learn the secret of personal power $2.00"
"Why grow old and die? Li Chung Yun lived 256 years. You could too! learn how - $2.00"
"Secrets of the Spirit World! Only 60 cents postpaid!"
Recommended Resources
fanny packs
Tradesman phone
kids table
shed plans
princess furniture
automated affiliate formula review
poodle biting
Building Surveyor
Superbowl Tickets
