2. ADVERTISE FOR INQUIRIES. If your folio is quite elaborate and must be sold for $3.00 or more, use this method. Write a brief, tempting ad describing your folio, and offer free details. Then mail literature describing the folio to those who answer the ads. Don't expect more than one inquiry in ten to buy it from you.
Here are ads placed by folio writers in a recent issue of the National Enquirer, who use this method:
"Never Won anything? Anyone can win sweepstakes contests! Free details." "Overweight? I lost 53 pounds. Easily. (Permanently!) New Method. Information Free.
"Troubles? God can help! Free information." "Make money clipping newspapers at home spare time. Details Free."
3. DIRECT MAIL. If you have written a folio showing how to get inventions patented, you could purchase a list of amateur inventors, and mail your sales literature to each individual on the list. If you are lucky, you'll sell your folio to about one person in every twenty-five. Direct mail can be very effective for experienced mail order operators, but it is usually far too costly for the beginner. It can easily cost you several hundred dollars for each one thousand letters you mail.
4. SELLING THROUGH AGENTS. If you are willing to sell your folio in small wholesale quantities, or if you are willing to drop-ship folios for mail dealers, then you might find this the most effective way to market your folios. Below are some ads placed by folio writers in a recent issue of Specialty Salesman.
"Sell Health Books Mailorder! Write"
"Sell Books by Mail! 400% Profit!"
"Sell Books by Mail. Complete dealer set-up. 25 cents"
"Free Newsletter! Sell Books by mail! We wholesale, dropship."
Some of the above ads have been running ten and twenty years, indicating that this could be a very successful way to market your folios.
500 NEW FOLIO IDEAS!
Over the past two or three years folios have been developed and sold by mail. I
You are free to use any idea on this list. Items have not been hecked to see if any of the titles have been copyrighted. If they have, create a new one. Also, you are free to change the titles around to suit your own situation. For example, "Summer Jobs in Nevada" could become, "Summer Jobs in New York City". I'm sure you get the point.
Good luck to you!
